Phạm Khánh Lê
Lucy
Author at Magenest - Marketing Manager
About
Le (Lucy) Pham is our accomplished Marketing Manager at Magenest, with over 5 years of hands-on experience. She leads and inspires a team of talented marketers, specializing in digital transformation, content strategy, branding, and company events. Her expertise in planning, communication, leadership, and problem-solving drives measurable results, increasing lead generation, conversions, and brand awareness. Lucy thrives in dynamic environments, using her innovative problem-solving mindset to navigate complexities and create impactful solutions. She’s passionate about marketing’s potential to drive positive change and explore new possibilities.
Articles
case study openasia

OpenAsia Group

When it comes to the business of luxury goods, OpenAsia is one of the leading corporations of the niche in Vietnam. With the vision of expanding coverage of the international brands in domestic market, the company has decided to develop an eCommerce system on Adobe Commerce platform.

case study OCB unlock dream home

Unlock Dream Home – OCB

Magenest is honored to accompany OCB Bank in building Unlock Dream Home – a robust eCommerce marketplace that helps buyers choose suitable real estate products, and shorten the Loan Origination process on one digital platform.

sm markets case study

SM Markets

The project’s main goal is to develop additional functions that accommodate essential services and to improve customer experience, performance and reliability of the eCommerce system.

Ultimate Omnichannel Guide for Retailers eBook

eBook: Ultimate Omnichannel Guide for Retailers

Struggles of omnichannel According to McKinsey, there are 4 main challenges that any omnichannel retailer faces up with: Lack of customer analytics across the channels (66.67%) Lack of internal coordination