This event, which featured Magenest’s role as the Exhibitor Sponsor, brought together the brightest minds in the industry to discuss and shape the future of retail and eCommerce.

The summit was a magnet for over 100 influential decision-makers, including C-level executives, VPs, and heads of various domains from local and international brands. The diverse mix of attendees – from omnichannel experts to digital marketing specialists- created a melting pot of ideas and experiences, fostering an environment ripe for collaboration and innovation.

Key Highlights

The event was packed with sessions that provided profound insights into the current trends and future directions of eCommerce. Some of the standout moments included:

Opening keynote

An in-depth look at the exponential growth of eCommerce in Southeast Asia, setting the stage for the day’s discussions.

Customer Data

Focused sessions shed light on leveraging customer data to transform retail sales, emphasizing tools for enhanced customer engagement and loyalty.

Messaging & Customer Engagement

Insights into the effectiveness of messaging apps in nurturing repeated business and enhancing customer relationships.

CLTV

A focused exploration into the significance of Customer Lifetime Value (CLTV) in maintaining sustainable business practices.

Use-case presentation

Presentations spotlighting the importance of personalizing customer experiences, both online and offline.

Inovator’s presentation

Innovative approaches for eCommerce businesses looking to expand their reach internationally.

Retailer’s panel

In-depth panel discussions centered on leveraging omnichannel strategies to gain valuable customer insights and optimize data utilization.

Sustainable customer-centric growth

Outlined 6 key steps for retailers to win customers’ hearts through data-driven customer experience strategies and ensure sustainable growth.

Customer Experience

Emphasis was placed on the implementation of customer-centric approaches for a successful purchase journey.

Consumer behavior and innovation

Addressing the challenges of adapting to rapidly changing consumer behaviors.

Closing panel conversation

A strategic conversation on maintaining profitability and achieving a robust Return on Investment (ROI) in a rapidly shifting market landscape.

Closing Thoughts

As the curtains fell on the Retail & eCommerce Summit Asia, the atmosphere was charged with a sense of achievement and forward-looking optimism. Magenest deeply appreciates the opportunity to have partnered with Rockbird Media as the Exhibitor Sponsor for this transformative event. The event provided a platform for knowledge exchange and highlighted the vital role of companies like Magenest in driving the industry forward. Magenest’s commitment to innovation and excellence was evident throughout the event, inspiring attendees to think bigger and push boundaries.

Looking to the future, Magenest reaffirms our commitment to being at the forefront of digital transformation. With our expertise in eCommerce development, ERP, CRM, mobile apps, cloud computing, and digital marketing, Magenest is well-positioned to lead the charge in shaping the future of retail and eCommerce.

This summit was just the beginning. The insights gained and connections made here will undoubtedly fuel the next wave of innovations in the eCommerce sector. Stay tuned for more groundbreaking initiatives and collaborations from Magenest, as we continue to redefine the digital commerce landscape.

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Magenest JSC, a leading provider of comprehensive eCommerce and Digital Transformation solutions, is thrilled to announce that we are recognized as a 2023 Global Award winner for eCommerce development services on Clutch, the leading global marketplace of B2B service providers. Honorees are selected based on their industry expertise and ability to deliver, scores that are calculated based on client feedback from thousands of reviews published on Clutch. For the sixth consecutive year, Clutch has honored its top B2B companies with the Global Award designation.

Magenest is honored to be recognized as a 2023 Fall Clutch Global Award winner. This award is a testament to the excellent client work we have delivered this year as recognized through the voice of our customers in their reviews on Clutch. We’re proud to be recognized as an eCommerce development leader on a global scale. Clutch Global Awards showcases the very best in the B2B services industry worldwide.

“We are profoundly honored to receive the Clutch Global Award for 2023 as a recognition for our commitment and excellence in eCommerce development. This achievement is a reflection of our team’s tireless dedication, innovative spirit, and unwavering focus on delivering exceptional solutions to our clients. It validates our efforts to push the boundaries of our eCommerce services, ensuring that our clients not only meet but exceed their digital transformation goals.

We are grateful to our clients for their trust and invaluable feedback, and to Clutch for this esteemed recognition. Looking forward, we commit to pioneering in the digital transformation space, crafting success stories for our clients worldwide.“

Joel Pham, Magenest CEO

Additionally, we have the honor of being recognized as a Top Magento company in 2023 by Clutch. This prestigious accolade reflects Magenest’s industry expertise and our ability to deliver outstanding services, as evidenced by client feedback and reviews on Clutch. The company’s commitment to excellence in eCommerce development and our contribution to digital transformation has been consistently acknowledged. Notably, Magenest has been a winner of the Magento Imagine 2019 – Top Magento 2 Certifications Award and became the first Vietnamese partner to achieve Adobe Commerce Specialization in the APAC region in 2023.

“We are thrilled to showcase the incredible success of leading companies worldwide on our platform,” said Sonny Ganguly, Clutch CEO. “Their dedication to delivering outstanding services has not only contributed to their own success but has also empowered countless clients to thrive. We aim to highlight this year’s industry frontrunners and facilitate connections for Clutch users seeking top-notch services tailored to their specific needs.“

View our recent work and reviews on our Clutch profile.

ABOUT MAGENEST

Magenest is a one-stop solution digital agency providing technology suites that drive business success. We leverage in-depth business analysis and data-powered insights to help companies realize their vision through long-term digital transformation. Partnering with the leading technology providers worldwide, Magenest offers elite eCommerce development, ERP, CRM, mobile app, cloud computing and digital marketing services.

Tel: (+84) 97-668-2295

Email: sales@magenest.com

HQ: GP Invest Building, 170 De La Thanh, O Cho Dua, Dong Da, Hanoi 100000

ABOUT CLUTCH

Clutch empowers better business decisions as the global leading marketplace of B2B service providers. More than 1 million business leaders start at Clutch each month to read in-depth client interviews and discover trusted agency partners to meet their business needs. Clutch has been honored for the past 6 consecutive years as an Inc. 5000 fastest-growing company and by the Washington Business Journal as one of the 50 fastest-growing private companies in the DC metro area for 2023.

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Each country in SEA contributes uniquely to this growth, with varying factors and penetration rates shaping the landscape. Indonesia and Singapore are at the forefront, while the Philippines, Thailand, and Vietnam are rapidly catching up. Thailand, in particular, is making significant strides in advancing its growth and profitability through innovative strategies such as Live Commerce, Cross-border Transactions, Influencer Marketing, and Personalization.

Recognizing the significant growth and dynamic evolution of the eCommerce sector in Southeast Asia, Magenest is proud to collaborate as the Exhibitor Sponsor with Rockbird Media for the upcoming Retail & eCommerce Summit Asia – Driving Digital Connectivity for Growth And Profitability (RESA). Together, we are set to deliver an insightful and impactful summit for industry leaders and professionals, aiming to shape the future of eCommerce in one of the world’s most vibrant and rapidly evolving markets.

About RESA

The Retail & eCommerce Summit Asia (RESA) stands as a distinguished gathering, poised to bring together over 100 prominent decision-makers from a wide array of local and international brands. This one-day event offers a unique opportunity to broaden your professional horizons and networks, engaging with top industry leaders, many of whom you’ll be meeting for the first time.

Tailored for individuals focused on business growth and innovation, RESA transcends conventional business events. It interweaves an assortment of knowledge-sharing sessions with relationship-building activities, crafting an environment that perfectly balances professional advancement with meaningful networking. This summit is not just a forum for work, it’s a space where the exchange of ideas and the forging of new connections happen seamlessly, fostering both personal and professional growth.

About the Speakers

The speaker lineup for the Retail & eCommerce Summit Asia represents a pivotal element, enriching the event with diverse expertise and insights.

Attendees will have the unique opportunity to interact with and learn from this esteemed group of professionals, comprising:

• George Hartel: Chief Commercial Officer at Supara Group-GQ Thailand.
• Thanawat Malabuppha: CEO & Co-founder of Priceza, Honorary President of Thai eCommerce Association.
• Wilasinee (Lala) Parnurat: Country Manager/Managing Director at Bata Group.
• Ben Moreau: VP, South East Asia at Lexer
• Suki Cheung: President at Hong Kong E-Commerce Logistics Association, Advisory Member at HKSAR LOGSCOUNCIL.
• Teeraphol Ambhai: Head of Search Experience at Bumrungrad Hospital, Most Influential MarTech Leader Thailand 2023.
• Thi Thom Pham: Chief Marketing Officer at Ascend Commerce Group.
• Mai Vo: Country Lead, Vietnam & Thailand at CleverTap.
• Phanthira Taratikhumporn: (AVP) eCommerce Marketing & Traffic Director at Central Food Retail.
• Maythad Vongtharanavuth: Director of Digital Performance Marketing at Nocnoc.
• Marc-Antoine Hager: Regional Lead, SEA at CleverTap.
• Jack Nguyen: VP of Growth, SEA at Insider.
• Atthaya Phianphensiriwong: Country Manager, Thailand at 8×8.
• Maahen Melvin: Senior Product Manager at 8×8.
• Ratiboon Assawajaruwan: Head of Commercial for eCommerce & Omni-Channel at CMG (Central Marketing Group).

Who Should Attend the Summit

The Retail & eCommerce Summit Asia is an essential gathering for senior executives and leaders across various domains. This event is particularly suited for:

• C-Level Executives: CEOs, CMOs, COOs, CFOs, and other C-suite professionals who are steering their organizations through the evolving landscapes of retail and eCommerce.
• Vice Presidents (VPs): Senior leaders responsible for strategic decisions and implementation of key initiatives in their respective areas.
• Heads of Omnichannel: Professionals in charge of integrating and harmonizing customer experiences across various channels.
• Customer Engagement Leaders: Experts focused on building and maintaining robust customer relationships and engagement strategies.
• Customer Experience Directors: Those who oversee the overall customer journey, ensuring a seamless and satisfying experience.
• Heads of Customer Loyalty: Individuals responsible for developing loyalty programs and strategies to retain and reward loyal customers.
• Growth & Marketing Executives: Leaders tasked with driving business growth and overseeing marketing strategies.
• Delivery Fulfillment Managers: Specialists in managing and optimizing the delivery and fulfillment processes in eCommerce operations.
• Supply Chain Heads in eCommerce: Professionals overseeing the supply chain operations specifically tailored for eCommerce businesses.
• Last Mile Coordinators: Individuals focused on the final phase of the delivery process, ensuring efficient and timely delivery to customers.
• Personalization Experts: Those skilled in tailoring products, services, and experiences to individual customer preferences.
• B2C Growth Strategists: Professionals focused on expanding business-to-consumer relations and growth.
• O2O (Online-to-Offline) Leaders: Specialists in integrating online and offline business strategies and operations.
• eCommerce Marketing Managers: Experts in crafting and implementing marketing strategies in the eCommerce domain.
• Digital Marketing Professionals: Individuals skilled in leveraging digital channels to enhance marketing efforts and reach.

Attendee Benefits

Attending the Retail & eCommerce Summit Asia offers a multitude of benefits, designed to transform, educate, and inspire every participant:

• Transformative Strategy Meeting: Engaging in a one-day strategic conference with leading industry experts. This session is meticulously designed to delve into critical topics, offering deep insights and strategic perspectives that will broaden your understanding and provide a competitive edge.
• Curated Topics for Maximum Gain: The summit’s agenda is carefully curated, focusing on key areas of interest in the retail and eCommerce sphere. These sessions are crafted to not only provide valuable information but also unlock significant advantages for your business or role.
• Personalized Agenda: Recognizing the diversity of interests and needs among attendees, the summit features a specialized agenda that aligns with individual preferences and professional focuses. This tailored approach ensures that every participant can derive the most value from the event.
• Access to Industry Leaders and Keynote Speakers: Listening to esteemed keynote speakers and participate in engaging panel discussions. These sessions are a gateway to acquiring invaluable knowledge and wisdom from the forefront of the retail and eCommerce industry.
• First-Hand Exposure to Trends and Innovations: Immersing yourself in the latest trends, strategies, and innovations shaping the dynamic landscape of retail and eCommerce. This summit provides first-hand access to the most current and forward-thinking ideas in the industry.

Event Details

• Date: November 16th, 2023
• Time: 8:00 – 17:00 (GMT+7)
• Venue: Bangkok Marriott Marquis Queen’s Park

This event is not just a meeting point for industry leaders but a transformative experience that will shape the future of retail and eCommerce. Don’t miss out on this pivotal event that promises to be both enlightening and inspiring!

The post Magenest is an Exhibitor Sponsor at Retail & eCommerce Summit Asia 2023 appeared first on Magenest - One-Stop Digital Transformation Solution.

The Adobe Commerce Specialization is an accolade reserved for a select group of Adobe partners who have satisfied rigorous requirements including certified technical expertise, implementation proficiency, and sustained customer success in the solution areas. This achievement reaffirms our status as a trusted digital solution provider in the APAC region and highlights our unwavering dedication to nurturing skills and expertise to deliver top-notch digital solutions for our clients. 

Our journey

Founded in 2015, Magenest began our journey as a Magento 2 extension developer. Following our efforts in providing and developing Magento services, we reached our first milestone as an official Adobe Bronze Solution Partner in 2017.  

Striving to become one of the best eCommerce – Digital Transformation solution providers in the APAC region, we did not stop at our first achievement. Our proficiency in Adobe Commerce has undergone significant development over time due to years of consistent and effective training. We have successfully completed 1000+ projects for 2000+ satisfied clients, both domestically and internationally.

Why Magento?

Magento, now part of the Adobe family, has consistently proven itself as one of the most versatile and powerful eCommerce platforms in the industry. Its flexibility, scalability, and customizable features allow businesses to create unique and tailored solutions for each of their clients. Whatever industry you’re in, or what your business’s requirements are, Magento, in conjunction with our expertise, offers unparalleled solutions for your business.

Our Adobe Commerce Specialization status in the APAC region signifies not only our extensive knowledge of the platform but also our journey of successfully delivering Magento-based projects. In addition to our proficiency in the software, we are devoted to remaining current with the latest eCommerce technologies and trends. This enables us to provide our clients with disruptive solutions that position them at the forefront of their industry.

Our Commitment to Excellence

Throughout our 8+ years of dedicated service, we’ve always put our customers at the center of everything we do. We commit to delivering services following our core values, including speed, daring, professionalism, and flexibility. Our commitment to excellence is unwavering, and this recognition from Adobe Commerce is a testament to that commitment.

As an Adobe Bronze Solution Partner, Specialized in Adobe Commerce for the APAC region, we are not only excited about the opportunities it brings to our clients but also the chance to deepen our partnership with Adobe. We will leverage our opportunities, continuously updated with the latest tools and technologies, and work tirelessly to provide cutting-edge solutions to our clients.

Looking to the Future

As we celebrate our achievement of Adobe Commerce Specialization in the APAC region, we are excited about the journey ahead. The digital landscape continues to evolve, and so do we. We are dedicated to preserving our standing as a leading eCommerce and digital solution provider. We are committed to further developing our team, technology, and area of expertise in order to consistently surpass our client’s expectations. We also look forward to forging new partnerships, creating innovative solutions, and tirelessly pursuing our mission of assisting businesses to thrive in the digital era.

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But how to step into the retail industry digital transformation?

This is the difficult question of any business. To help you answer, Magenest will give you some premises and information about digital transformation in the retail industry and how to start it.

1. What is Digital Transformation for Retail?

The term ‘digital transformation’ in retail includes a range of business opportunities that do not simply focus on a single technology or a discreet strategy. A digital transformation for retail refers to the trend of retailers creating new and innovative business models that blur the physical and digital worlds.

Digital transformation for retail is a radical rethinking of how a retailer uses technology to pursue new and improved revenue streams and new business models. 

Digital Retail Transformation Assembly is a conference dedicated to the highly complex digital retail environment that will develop over the next few years.

Digital Retail Transformation Assembly covers topics such as:

1. Shaking up the Digital Retail Landscape: From Online to Omnichannel to Unified Commerce.
2. The Evolution of Digital Retail: Digital Experience as the New Customer Experience.
3. The Future of eCommerce: Building Brand for the Next Generation Shopper.
4. Mobile-Only Consumers: It’s time to Prepare for this New Reality.
5. The Next Generation of Retail Lease.
6. Evolving Retailer-Consumer Relationships to Compete with the Rise of the Niche Brand.

When it comes to the digital transformation in the retail sector, it takes on a very wide meaning and can be a very unhelpful phrase. ‘Business Transformation’ represents the process that requires more than just replacing old technology to guarantee success. It represents the necessity to change how retail works to accommodate the continuing shift in how consumers shop. This transformation includes how stores are using digital technology to revolutionize the in-store experience, as well as reshaping finding a local store, paying for goods without queuing up, and everything.

>> Read more: 7 Digital transformation benefits with statistics & report to prove it

2. Four main elements of digital transformation in retail

Digital transformation in retail can be made only when retailers understand the four elements: Customer, employees, operations, and products.

2.1. Customers

Customers are the center of all products and services in all industries, not only retail. Your business development is based on customers’ satisfaction. Technology advancements such as digital devices and data analytics are tools to help you understand and communicate with customers easily – the key to victory in digital transformation in retail.

You can take the relationship between your business and your customers to the next level with a customer relationship (CRM) system. It will help you to collect, analyze your customers’ behavior, provide deep insight into customer demographics and help you to plan a suitable marketing strategy.

2.2. Employees

Employees play an indispensable role in a business. They are those who work directly with your customers, products, data and create value for your company. Treat them well and equip them with the knowledge, skills, and tools necessary to do their jobs effectively. 

Your company can keep pace with the speed of digital transformation in retail if and only if your staff are skillful with digital tools. They will give the best idea and create an excellent plan to boost your business. For example, with CRM, If employees access detailed customer information, they can take in customer behavior and implement some plan for upselling or make informed customer recommendations. 

2.3. Operations

The third element of retail industry digital transformation is operation, including data-driven decisions, streamlined workflows, and operational visibility. We are in the eCommerce era, and companies do not work only in one channel. They use omnichannel as the optimal way to increase benefits. 

The solution for it is using the ERP system. It is a holistic solution for you to control all your cross channels. In detail, they support you to manage inventory, customer transactions, purchases and returns, customer service, and more. Besides, some ERP software supplies you with holistic solutions to manage your business from human resources, accounting, finance to warehousing, inventory, sales, and marketing. If you have powerful ERP software, you can implement digital transformation in retail successfully. 

2.4. Products

The products change at breakneck speed. So, you have to often keep an eye on the newest advancements in your specific industry. Updating, adapting, and planning for the future change of industry, you can be an unbeaten brand.

However, these activities simply require the right software and tools. You should combine ERP, CRM, and BI with machine learning to detect reasons for failures and forecast future issues before they can occur. Besides, you can leverage digital intelligence to identify new potential opportunities.

3. Retail digital transformation roadmap

The digital roadmap is access to identifying and managing digital transformation steps. It provides a structured way to navigate through the many programs needed to achieve success.

The roadmap starts with assessing the digital maturity of businesses today and moves to the definition of a vision of the future. After the assessment and vision have been completed, the system gaps that need to be filled can be identified. These steps can then be formulated into a roadmap.

The roadmap for an effective retail digital transformation starts with a clear understanding of the analytics value chain which is an iterative process.

• Data collection & Data cleaning.
• Data analysis & Interpretation.
• Report generation & Visualization.
• Refine & Enhance.
• Implement & Operationalize.

4. The outstanding trends of digital transformation in the retail industry

4.1. Immediate Delivery Demand

Digital transformation in retail 2019 shows a trend that the consumers tend to receive the ordered products as soon as possible, and the holdup duration is shortening. The marketplaces have to make sure that their services to clients become faster than ever before. Some of the apps serving in this regard are Instacart and Shipt. Research informs that 88% of the customers are ready to pay extra charges for the fast delivery of the products. Amazon has provided a free one-day shipping offer. Amazon prime indicates that shoppers are not willing to wait for product delivery for more than two days. Amazon Prime Air even guarantees a 30-minute food delivery. Grubhub and UberEats are offering faster in-and-out dining.

Those are great digital transformations in retail examples. The case of Prowexx is also one of the most outstanding digital transformation retail examples. A leading B2B marketplace plans to provide even faster marketing services regarding food and other consumer products to meet the standards of the world’s best marketplaces. 

4.2. Augmented Reality (AR Technology)

“Though, undoubtedly very useful as a tool for getting instant information, there are certain contexts where Augmented Reality is deemed to be inferior to real-world interaction.”

These were the words that misconduct the usefulness of the AR technology that seems to rule in digital transformation in retail 2024. You don’t need to experience a product before you have finally purchased it physically. Thanks to AR technology, product discovery is the most convenient and virtual. 

Toyota and Target is a remarkable digital transformation in retail examples. They launched their programs following Augmented Reality technology. The product procurement process in B2B marketplaces also has an upgrade in their systems to AR technology as a consumer product marketplace.

4.3. Artificial Intelligence

Nowadays, customers need to be provided with more personal and convenient digital services. They need it all on one screen, giving them complete information about prices, styles, dates, and all other data related to the product. The B2B market cannot avoid the importance of AI. It’s very important to use AI to stay at the forefront of the vastly active digital B2B marketing networks in the world. AI programmers are required to make the product discovery process more refined, personal, and quick, so AI programmers are essential in digital transformation in retail.

4.4. Social Shopping 

In this era of digital transformation in retail, AI has played a crucial role, and it will be featured in the coming years because of its outstanding experiences. You use social media services like Pinterest and Instagram and are fascinated by the captivating images of costumes and food that catch your eyes and convince you to satisfy cravings from the real market and relevant consumer products. The process is so much help that a smart digital device in your hands is making product discovery easier to examine, choose, and then order it. Digital transformation in terms of shopping can virtually cultivate your experiences.

4.5. Spatial Web

The Spatial web is a computing environment operating in three-dimensional space, mixing both real and virtual reality. Billions of connected devices allow it to operate and be accessed by the interfaces of virtual and augmented reality. By 2024, the situation of retailing via the Spatial Web is increasingly confusing. You can use digital services to visualize yourself in a virtual or artificial environment.

This confusing strategy has disadvantages at some points, but at the same time, being used effectively and smartly can help them prove to be the game changers for retailing and commerce marketplaces. This is considered a creative strategy in the digital transformation in the retail market.

5. Get started with digital transformation in the retail industry

The benefits of digital transformation in retail are significant. Businesses can overwhelm competitors, have more customers, and expand quickly in the market. However, digital transformation requires cutting-edge tools, and it is hard for entrepreneurs to find the appropriate ones that fit with their business. Don’t worry. There is the quickest, easiest, and most cost-effective way to help you successfully gain targets in your digital transformation journey. 

Magenest is the prominent business solution in Vietnam. We have profound experts and seasoned developers that can help you get the best solution. After researching and developing, Magenest published the holistic solution called “One stop solution”. With this solution, Magenest can deal with difficult business problems in digital transformation, including building websites with Magento, business operation with Odoo, customer relationship management with Salesforce, and cloud platform with Amazon Web Services. 

Instead of using multiple software solutions at a high cost, you can have a complete solution package at a reasonable price. Just using our solution, you can reduce the amount of time for researching what suppliers are good for you too. Magenest will give you the best product and service. 

Talk to us and take the first step in our digital transformation journey together!

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In this blog, we will recommend you top 9 social commerce platforms that help you boost sales!

What is Social Commerce platform? 

There is no fixed definition of what a social commerce platform is, how social commerce works, and what kind of services it offers. However, we can understand it as a tool that allows brands to expand social shopping beyond the media platform. It helps merchants generate shoppable social galleries, so customers can enjoy the entire shopping journey without being redirected.

While surfing a social networking site, we might see an adorable dress or a cute shirt by chance. However, the navigation to other links sometimes thwarts us from buying them. Thus, understanding the inadequacies in customers’ buying process, a platform type that allows customers to directly purchase merchandise on the platform they access was born. It is called Social Commerce platforms.

Top 9 social commerce platforms examples

Instagram 

Instagram can be considered one of the best Social Commerce platforms. With over 1 billion active users, Instagram Shops makes it easier to connect businesses and customers. 

Shoppable Instagram allows businesses to customize their storefronts with hundreds of items and different collections. Customers can buy from these ‘Shop’ pages or click on a shoppable post, then simply checkout without having sightless barriers. Definitely, Social Commerce Instagram is indispensable due to its high visualization. 

Facebook 

Another well-known Social eCommerce platform is Facebook. Social Commerce on Facebook is on the rise with Facebook Shop. It provides superior features and functionalities that allow in-app checkout so that buyers can enjoy the entire shopping experience within the Facebook app. 

Social Commerce Facebook can easily be set up through Facebook business profiles. Businesses can customize everything within their virtual stores, including feature collections, themes, product specs, fonts, colors, etc. 

Also, a Facebook chatbot can be a useful tool to assist customers throughout their buying journey at any time of the day. It helps merchants to provide product recommendations based on customers’ needs and even allows buyers to place an order via messages. 

If you own a Magento-based store and want to integrate this amazing tool into your site, let’s take a glance at our Facebook Chatbot extension for Magento 2. Thanks to this module, your customers are enabled to make purchases right in the messenger box without being redirected to the website. As a result, store owners now could deliver a seamless social commerce experience on the Facebook platform.

Pinterest

Another name coming to the list of top social commerce platforms is Pinterest. Pinterest is a social media and image-sharing service based in the United States that allows users to save and discover information using images, animated GIFs, and videos on pinboards. With 463 million monthly active users worldwide and image-sharing as its core functionality, this is also an ideal environment for retailers to utilize as a social commerce platform.

In 2015, Pinterest released its unique feature – Pinterest Buyable Pins – that lets audiences buy products from posts. Like Instagram, Pinterest focuses on visual elements that are perfectly suitable for Social Commerce. Besides providing shoppable product pins through the discovery engine, Pinterest also has “Shop The Look” ads, in which retailers can display multiple products in one ad and direct customers to a check-out link. 

TikTok

TikTok has emerged as the best social commerce platform for young and future generations like Gen Z. It doesn’t have particular tools for commerce; however, it is a video-sharing platform that allows users to upload and spread their video content to others. TikTok uses its abilities to apply in commerce and become a powerful social commerce platform in the future. 

TikTok has recently formed a global partnership with Shopify. Accordingly, Shopify merchants are enabled to create, run, and optimize TikTok marketing campaigns directly from the Shopify dashboard. You can convert your items into In-Feed shoppable video advertisements by creating native, shareable content. 

Snapchat

Developed by Snap Inc., Snapchat is a multimedia instant messaging app and service. Snapchat’s pictures and messages are typically only accessible for a brief period of time before becoming inaccessible to their intended recipients.

With this core feature, Snapchat is designed to focus mainly on entertainment and doesn’t pay too much attention to eCommerce. However, they have encouraged augmented reality (AR) that can be applied as a social commerce tool. Snapchat calls its AR lenses. Users can use a lens that helps them try on makeup and sunglasses. They can now virtually try on any suit without going to the physical store. 

Moreover, the app has transitioned from its initial emphasis on person-to-person photo sharing to its current emphasis on users’ Stories of 24 hours of chronological content, as well as Discover, which allows brands to display ad-supported short-form content. These upgrades have made Snapchat to be included on the list of social shopping platforms.

WeChat

WeChat has put effort into contributing to the growth of social commerce. They allow merchants to share content relating to eCommerce and shopping experiences.

Businesses have created marketplaces using WeChat mini-programs, for example, Pinduoduo. It stimulates users to bring in other users to make bulk purchases by giving them steep discounts.

WeChat mini-programs make purchases and communication between sellers and buyers easy and convenient. Users can share the products they like with their friends and family. In fact, customers may take part in all stages of the purchasing process without ever leaving WeChat.

Amazon Live

Offered by Amazon, one of the world’s largest online retailers, Amazon Live is an innovative and interactive Social Commerce platform that you can rely on.

Different from other examples of social eCommerce platforms above, Amazon Live comes with a distinct approach. It works based on the combination of video streaming with eCommerce, allowing sellers to showcase their products in real-time video broadcasts. While providing helpful information about the products to shoppers and answering their questions, you can put a link directly to the checkout page and make sales. 

Taggbox Commerce 

Indeed, many people still feel alien to this platform, but it gradually proves its position as one of the top Social Commerce platforms.

Taggbox Commerce is a place where brands can turn their shoppable content into sales and offer a complete purchasing experience. With the help of this platform, you can make excellent buyable galleries like UGC, social feeds, etc. You just need to select content, tag products, and then publish collections on your online store. 

Briefly, Taggbox Commerce offers a social buying experience to shoppers while staying on the website, and it still continues to introduce new features. 

Verint 

Verint is a customizable community-escorted Social Commerce Platform. It is an interoperable and fully functioning platform that gives businesses opportunities to integrate socially driven features into their eCommerce websites. 

Having a fully customized discussion forum, Verint helps to close the gap between businesses and their customers with real-life experiences and one-on-one conversations. Therefore, it leads to increased brand trust and organic conversions. 

What are the benefits of Social Commerce platforms?

Thanks to their advanced and robust features, social commerce platforms have many advantages. Below are just a few of them. 

Have a broad range of customers

The first advantage of Social Commerce platforms is that it helps brands gain a long list of potentially loyal customers. 

We all know that Social Commerce is the perfect mix of social media and eCommerce. Moreover, the number of active users using social media is nearly 4 billion, and it is increasing significantly. So, when a business appears on a Social Commerce platform, its target customers are already there. The only concern of that business is how to deliver the best content to the audiences to win their hearts and wallets. With the use of accurate keywords and hashtags, customers can quickly get to know you while interacting with other brands like yours. Consequently, it results in a steady expansion of customers. 

Help brands to be trusted 

One of the most critical factors for the success of a business is gaining customers’ trust and loyalty. Once you have customer loyalty, shoppers will come back and make other purchases, as well as invite their friends to join their shopping experiences. From there, your sales will increase significantly.

When talking about gaining trust, 92% of buyers now no longer trust brands’ content but believe in User-Generated Content (UGC). Fortunately, Social Commerce platforms allow businesses to utilize UGC, and you can post UGC as a shoppable post. 

Help to boost engagement with higher traffic 

There are three main parameters that social media has, including likes, comments, and shares, which allow customers to engage with their preferred brands. Therefore, Social Commerce platforms are the ideal places to boost engagement and earn authentic traffic. 

Social Commerce offers a wonderful and seamless shopping journey besides socializing. In other words, customers can engage with businesses’ posts, make purchases, and recommend to their friends if they have experienced a great online shopping time. Moreover, it helps the brands to come closer to buyers in case they have any inquiries. Customers do not have to wait for a whole day to receive answers through emails; they can simply leave a message on the Social Commerce platform and get replies in no time. 

Final Words 

In a nutshell, social commerce platforms are becoming more and more dominant thanks to their advantages. Hopefully, this blog will help you widen your perspective on Social Commerce platforms so that you can choose the best ones for your business. If you’d like to receive more of our similar updates, please subscribe to our newsletter right below!

The post Top 9 Social Commerce Platforms Examples that help you Boost Sales appeared first on Magenest - One-Stop Digital Transformation Solution.

Let’s get started!

What is eCommerce personalization?

In simple words, eCommerce personalization can be defined as the process of delivering personal experiences that target the right customers. It is the act of tailoring the experience based on the customer’s behaviors. With the aim of driving more sales and conversions as well as keeping customers coming back, eCommerce personalization creates personalized shopping experiences that allow businesses to increase the trust and credibility of customers. 

Going into detail, eCommerce personalization consists of displaying content, product recommendations, specific offers, browsing shopping history, demographics, and other personal data. 

Since eCommerce is rapidly developing, the demand for satisfying customers and driving sales has been bigger in recent days. Therefore, marketers are seeking appropriate personalization methods for their eCommerce business in such a competitive market.

For your better understanding, we will show you some types of e-commerce personalization and some outstanding e-commerce personalization examples.

The impressive eCommerce personalization stats

eCommerce has flourished and become a growing trend in the digital world. There are plenty of merchants participating in this industry, so you need to have an effective method to attract and compel customers to buy your products. One of the best ways is personalizing your services, products, and even approaching methods. There are some eCommerce personalization stats that may impress you:

• 91% of consumers say they prefer to shop with brands that provide offers or recommendations that are relevant to them – Accenture.
• 80% of consumers will purchase products if the brand provides personalized experiences. – Epsilon.
• 90% of U.S. consumers suppose marketing personalization is appealing – Statista.
• 66% of consumers say irrelevant content will stop them from making a purchase. – CMO by Adobe.

All these impressive statistics show us the importance of personalization for eCommerce and prove the power of this method. Customers are often attracted by something that is relevant or familiar to them. They choose products that fit with their characteristics and are distinct from those ones. Some buyers are even willing to purchase higher-cost items that are tailored as they want. 

Therefore, to become a winner in the eCommerce race, merchants should have appropriate personalization strategies for each of the specific customer groups.

Benefits of personalization in eCommerce

Enhance customers experience

One of the most notable benefits of eCommerce personalization is that you can increase the likelihood of your users coming back. This will build, maintain, and enhance a long-term relationship between the brand and customers. 

eCommerce has the edge over traditional shopping as it can give each user a unique experience. Personalization entails establishing relationships through various approaches, including customized landing pages, targeted adverts, and curated email messages, among others.

Personalization leads customers to find their specific content relating to suitable products. As a result, the experience becomes more consumer-centric than company-centric; one consumer’s virtual purchasing environment may differ significantly from another’s.

Nurture customer loyalty

Personalization of eCommerce is a method to make customers feel special and precious because it proves that you actively listen to them and put in the effort to deal with their problems. A loyal client may be easily enticed into additional business, and not only by the consumer – loyal customers are most businesses’ largest influencers and brand champions, who not only buy the items but also promote them to others. According to one research, cutting attrition by only 5% may increase profitability by 25% to 80%. All of this contributes to a healthy, long-term Internet business environment.

Increase sales with a higher conversion rate

Personalization also helps to lessen information overload. When visitors to your site are inundated with hundreds of goods they don’t care about, they will feel frustrated and irrelevant. Visitors can exit your page as soon as possible after reading tons of information not relating to their needs. Thus, you can lose some potential customers if your content on the website is not categorical and specific.

Customers spend more time on your online store when they find the appropriate information for them. For example, when visitors want to find a cosmetic product for their oily skin, they want your store to have recommendations about this type of skin. Thus, they can reduce the time to find what cosmetic is suitable for them and decide to buy products easily. 

Top 15 eCommerce personalization examples

Get your eyes on some compelling eCommerce personalization examples that are easy to replicate to boost conversions. 

Website personalization

An attractive and unique website has always played a key role in successful online sales. Accordingly, personalization for eCommerce websites should be the first to be mentioned among the top eCommerce personalization examples.

Offers 

Offers are regarded as the most crucial aspect of your site to personalize. You can start by customizing the product itself, the price, imposing time limits, or changing the copy and visuals supporting the offers. 

Inline content

Inline content personalization means you change the content presented to customers to give them helpful information and motivate the prospects while surfing the shopping page. The steps included are changing which features of products are shown, blog posts, or downloadable assets.

Pop-ups

So what to do when prospects are about to leave your shopping page, use pop-ups. It will capture the attention of buyers so they could probably keep their eye on the ad before leaving. Browse abandonment, on-click, timed, on-scroll, and any other sort of pop-up can all be personalized. 

Merchants can integrate our Popup extension into your site to focus on the exact content and drive them to action with CTA. It is fast and simple to create beautiful pop-ups with our pre-designed templates. You can design unlimited popups in various types like Yes/No button, subscribe form, social sharing, contact form, static content, and hot deals. 

Information bars

There is another effective way to maximize the value of each visitor on-site. It is by using information bars. For example, you can offer different shipping rates depending on location to offer higher-priced items to returning visitors in the top 25% of your AOV in the previous orders. 

Web push notifications

This is a quick yet effective way to gain customers’ attention since some customers may not be willing to give their personal information such as email addresses. Therefore, these types of push notifications are call-to-action and can help to boost customer engagement and retention. 

If you don’t know how to set up web push notifications, you can use our Notification Box extension on your site. You can schedule and push unlimited notifications for customers to inform them about important news such as order status updates, new products, promotions, discounts, etc.

Optimize post-checkout page

After a customer has finished checking out, you will have the opportunity to persuade customers to buy your products in the future. Buyers who make purchases are willing to spend money on your products because they really trust your brand. You can give them a voucher made only for them to use next time, or maybe offer customers a gift because their orders reach a specific range of value. 

Personalized product recommendations

Apply personalized product recommendations in your business; you are able to engage your buyers better and ultimately increase conversions. This is one of the most well-known eCommerce personalization examples.

Homepage recommendations 

Your homepage definitely contributes to the possibility that customers pay attention to it. 

You can take advantage of this feature and apply it to your home page through simple steps such as tracking clicks, mouse movements, and scrolls. It allows you to create a heatmap of where visitors fixate their attention. 

Category recommendations 

Classifying your products into different categories offers customers a better and more comfortable shopping experience on your site. Moreover, category page recommendations create algorithms to offer categories precisely, which suit the buyers using the data on their previous browsing sessions. 

Social messaging

According to the latest statistics, close to 60% of the world’s population is using social media in the year 2023. In addition, because social shopping is becoming increasingly popular, social messaging is a compelling use case that should be included on the top list of eCommerce personalization examples.

Retargeting ads on social media

When customers visit your online store, all their actions like adding something to a cart, viewing a product, or buying something are recorded and reported by cookies on your site. The cookie lets your retargeting platforms like Facebook or Instagram know when a bounced visitor appears on social pages. These visitors will then be served ads based on prior engagement and purchase intent.

Retargeting allows you to remind users of products or pages they viewed and encourages them to buy. It also can be used to create awareness by drawing users’ attention to products or announcements that are relevant to your business.

Writing blogs based on customer demand

Customers want to find information before deciding to buy any products. Thus, it is easier for them if your site provides sufficient information and advice about items they should use. For example, a customer wants to buy a lipstick that fits their warm-toned skin. The first step she does is to find a blog recommending which color of lipstick she should use and what brand is good for her. After deciding the product she will buy, this customer will find a store that has this lipstick. It takes time to find out the appropriate product. 

Thus, merchants have to deal with this problem of customers. You can write a blog relating to specific issues of a group of customers and give them the solution by recommending your product and adding a direct link to your post. Or even you can hire some influencers or bloggers to write blogs that introduce your product. 

Quizzes 

Interactive quizzes on social media can personalize the content presented to users. This method brings about many benefits that can be listed:

• Generate leads.
• Build a contact list.
• Boost SEO ratings.
• Increase social media reach. 

Email personalization

Choose the right time to send an email

Email marketing is such a traditional way to get in touch with customers, but businesses must be aware of finding a proper time to send their email since a variety of people do not have the habit of checking their inboxes regularly. According to research, 10 a.m. is the best time to send emails to those who are entrepreneurs and executives.

Different types of customers have different habits of checking emails so it really depends on your target audience. For example, if your businesses target young customers who are still in school, send your emails at the end of the day; or if your customers work 9-5 at companies, the proper time to send emails should be around 8 A.M. 

Match personalized emails and landing pages

Make sure your email and landing page have the same look and copy so customers will have a unified experience which makes them more likely to convert.

Because you’re presenting them with individualized content based on data, the customer will have a unified experience, which will make them more likely to convert.

Set up automated behavioral trigger emails

Behavioral trigger emails are known as real-time reactions to how your customers are using your products. These types of emails allow your business to give immediate value at key moments in customers’ shopping experience, such as emails announcing they have abandoned their shopping cart.

Sending promo codes (with greeting card)

Promos and discount coupons are something that attracts customers a lot. Instead of just sending them greeting cards on their birthday, Christmas, New Year, etc., you should attach one or two promo codes or discounts as a gift. You can either display it as a pop-up notification or send it as a follow-up email.

These are typical methods for customizing an eCommerce store. You can either integrate these manually or use eCommerce personalization software to automate the process and obtain additional personalized settings for your websites.

Successful case studies about eCommerce personalization

These are four businesses that have successfully applied personalization and have gained significant results. Let’s take a look at eCommerce personalization examples from these giants!

Amazon

Early in 2015, Amazon was regarded as a platform that offered the best-personalized experiences for customers. The social proofs can clearly point out that Amazon truly nailed personalization. 

Later in 2016, 53% of customers felt Amazon had the best site experience overall. 33% listed Amazon’s site experience as the main reason why they chose Amazon over other retailers. More than 50% distinguished Amazon’s site research and product-filtering capabilities as superior. 41% have left a retailer’s site for Amazon after a poor site research experience. And lastly, 50% have left a retailer’s site after not being able to find a product they knew the retailer carried. 

One of the personalized things they have done is creating a My-Mix feature that enables customers to have their personalized shopping feed. This feature allows customers to save what they want or what they consider to purchase so it is a range of customers prioritizing products.

Walmart

In 2018, Walmart was reported to be the last retailer to offer a personalized online shopping experience. They redesigned their website Walmart.com with a more modern design, a new color palette, icons, fonts, and various visual changes. 

On the new website, they have offered a more personalized shopping experience for their customers. It recommends new, best-selling, or seasonal products based on the categories a customer has been buying or browsing. Walmart also uses geo-targeting to show items that are trending in the customer’s location. In addition, their customers are able to see what services or special promotions are available in their specific location.

For instance, if a new mom just bought a stroller or a crib on Walmart.com, the website might recommend diapers and car seats, too. And it actually works so well. Online sales increased by 30% to over 10 billion in its fiscal year that ended January 31. Walmart has seen big growth in its eCommerce business. 

Starbucks

Starbucks is another prime example of businesses using personalization for eCommerce. This coffee giant focused on personalization beyond emails and into mobiles in order to target customers based on knowing their tastes and interests. For example, emails and Starbucks apps will be sent in a unique way for each customer.

With the help of eCommerce personalization, Starbucks analyzes customers’ interests from their purchase history, listed preferences, or account information. In addition, it recently added the ability to redeem within the ordering process, which delivers excellent customer excitement. As a result, Starbucks generated nearly 50% of its revenue through the Starbucks Rewards program in 2020. 

Nike

Nike builds relationships with its customers through the use of an app. It grants access to the Nike Plus rewards program, which provides early access to new product launches and exclusive content and merchandise.

With its personalized eCommerce sites, Nike has been able to gain a more in-depth understanding of which customers to target and when to pursue those customers, leading to its increase in both customer acquisition and customer retention rates. The app that they use, which is called Nike Direct, is not just an app; rather, it is a helpful method that allows them to know their customers better and provide them with better goods and services.

Final words

If you want to deliver the best shopping experience, the critical thing is you should know your customers well to give them the thing they want. Use the proper personalization tactic to bring more customers to your site and keep them coming back.

Above are some eCommerce personalization examples that help your business build stronger connections with customers and drive more sales. Please be aware of following the best examples that will work effectively for your type of business. Thank you for reading. If you don’t wanna miss any future updates from us, please subscribe to our newsletter right below!

The post 15 successful eCommerce personalization examples for any business appeared first on Magenest - One-Stop Digital Transformation Solution.

So, what is eCommerce marketing?

It’s an activity that gives you a future source of traffic. Soon, these numbers will be converted into sales and loyal customers.

However, do not rush to rejoice.

It can be a lifeline for many businesses playing in the middle of the water, but not everyone can fit into that buoy. eCommerce marketing is a pretty broad field, and there are hundreds of ways you can do it. It can be difficult to choose the right eCommerce marketing techniques even when you have a strategy in place.

The eCommerce market is increasingly diverse and competitive. It is important that you approach marketing strategies for eCommerce in line with the development of market algorithms to both successfully convert and win the highest return on ad spend.

If you are someone who is looking for a complete understanding of what is eCommerce marketing as well as eCommerce tools, tactics, and unique ideas to build your website, don’t go anywhere. Our guide will help you discover them.

Let’s dive right in!

What is eCommerce Marketing?

About eCommerce marketing definition, it is a way in which you use ideas, promotional tactics, and advertising campaigns to drive customer awareness and action toward a company’s brand, products, or services electronically. They can be conceived and implemented by the company’s marketing department or by an agency specializing in eCommerce marketing.

In the past 6 years, how has eCommerce marketing changed?

If, before, you were only familiar with the concepts of Facebook Ads or Google Ads, now, people are starting to increase the density of ads on eCommerce marketplaces like eBay or Amazon. Not only that, but the change in online shopping habits of global users has also driven many changes in eCommerce marketing over the years, such as:

• The concept of Google Adwords has been changed to Google Ads.
• As a new CPA option, users can now pay for conversions on Google Ads rather than advertisements.
• Video ads are trending more than ever, expected to account for 80% of online commercial content next year.
• Amazon becomes the main online advertising market; Facebook follows but is also threatened by Google.
• Desktops are leading the market in the US and the UK despite the constant growth of mobile browsing.
• More than 90% of influencer marketing campaigns on the internet take place in the Instagram app.
• In 2018, the number of Purchase abandonment was recorded to increase by 75.4%, and there is no sign of stopping.

The roles of eCommerce marketing

You are now wondering: Can I attract customers based on the quality of my products and services?

Absolutely. But unfortunately, it’s only half of it.

You’re not the only one who thinks like that. Many start-ups have dreamed of leading the market with the idea of ​​​​specialized and great-value-for-money products, but they quickly failed. It’s not because customers didn’t accept those products or because they were beaten by other competitors.

That’s because customers didn’t know about them. Or not know enough.

There are two aspects that we are talking about here.

Firstly, even if you have an effective sales channel, customers don’t come naturally. If you don’t build your eCommerce marketing plan, your customers won’t have brand awareness, and, of course, your sales will be zero.

Second, your eCommerce marketing strategies must serve a long-term purpose. They must be planned and executed closely to deliver consistent and sustainable growth, not just temporary.

Why should that be?

eCommerce is a very competitive field, with accelerated growth and significant new entrants after the pandemic.  You can create an initial buzz, but if customers don’t feel the goodwill or presence of your brand for a while, they will easily be tempted by other names. Customers today are very demanding in product selection, and their criteria are much more than product quality. That’s called the importance of marketing strategies for eCommerce in customer retention.

As you can see, the roles and practices of eCommerce marketing are numerous. But they all focus on the main purpose of converting traffic into regular sales.

Challenges from eCommerce marketing

So, what is eCommerce marketing challenge? The cost of eCommerce marketing has never been small. It includes various channels and tactics, such as social media advertising, SEO, email marketing, affiliate marketing, influencer marketing, content marketing, and local marketing. The biggest challenge here is making sure you don’t exceed your budget. That is, the amount you get from each customer (Customer Lifetime Value) will always be greater than the amount you spend to get the customer (Cost per Acquisition).

Therefore, the best way is to use eCommerce marketing metrics to research, select, and combine eCommerce marketing types that are suitable for your audience of users who are searching for similar products to focus on attracting them. In addition, you should not ignore people who are intending to seek them by actively using several outbound strategies.

5 Typical eCommerce marketing goals

Now that you’ve known about eCommerce marketing definition, let’s find out what are the typical goals you can set for your eCommerce marketing campaign. 

Increase traffic

If you’re doing everything you can, but you’re not driving traffic to your website, or your visitors aren’t buying products, then your eCommerce marketing strategies aren’t doing right.

Expand your email list

Besides attracting potential customers to visit your online store, encouraging them to sign up for an account with their email addresses will help you turn them into loyal customers in the future.

Personalize customer experience

When customers see a personalized ad, they will feel interested, and their rate of interaction with the store will increase. Therefore, in eCommerce marketing, personalizing the customer experience is indeed a crucial goal. By tailoring advertisements and interactions to individual customers, businesses can foster a sense of relevance and engagement.

More than that, creating relevant and engaging experiences for customers will help a company to boost sales, foster customer loyalty, maximize customer value, and generate positive word-of-mouth for long-term success in eCommerce.

Make your website responsive

Ads on the website always need to be displayed well on all devices, especially mobile phones. It will help you reach customers anywhere, anytime.

Increase sales

This is the ultimate and most important purpose of eCommerce marketing. So, besides the eCommerce marketing goals above, find out the eCommerce marketing activities that lead to customers’ shopping carts.

Using some relevant eCommerce marketing metrics, such as email click-through rate, sales conversion rates, abandonment, customer lifetime value, etc., will also help you to gauge your website’s performance. From that, you can get on the right track faster to these eCommerce marketing goals.

eCommerce marketing channels

Social media advertising

One of the prominent eCommerce marketing channels is social media advertising. Social networking sites like Facebook, Instagram, and TikTok are where your potential customers interact the most. More than that, social media advertising is a powerful eCommerce marketing channel that offers targeted reach, visual appeal, influencer collaborations, retargeting opportunities, social shopping features, and robust analytics.

That’s why many businesses take advantage of them to implement their eCommerce marketing plans, create content that customers care about, run ads, or create stores. By effectively leveraging social media platforms, eCommerce businesses can connect with their target audience, drive brand awareness, and generate sales.

Content marketing

eCommerce content marketing has many different forms, such as text, images, or videos. They all serve the purpose of attracting users to visit your website. At the same time, good and optimized content will help the website improve its ranking on search engines. You can create content on product pages, blogs, or eCommerce marketing channels like YouTube, etc.

Search engine marketing

As we said before, it is also a form of eCommerce marketing that displays links to your website so that potential customers can find them on search engines like Google. To be able to use it effectively, increase your knowledge of the Google ranking algorithm and paid advertising.

Email marketing

Email marketing has been around for a long time, but it is still useful. For eCommerce marketing, in particular, you can integrate it into your online store so that it will be implemented automatically.

At the same time, do not forget to personalize the email so that customers do not feel it is just spam and delete it.

Influencer marketing

Although this term is new, it has been widely used in recent years. This type of eCommerce marketing means you focus on social media celebrities or influencers. This is a quick way to get users to know about your brand, but look out for those using fake followers or subscriptions.

Affiliate marketing

You should combine with eCommerce sites as potential candidates for your affiliate marketing strategy. They will drive customer traffic to your store through old-fashioned yet effective marketing tactics like content marketing, paid advertisement, and other means.

Local marketing

If your potential customers are concentrated in your location, you should not ignore this tactic. It will help you increase your chances of reaching them many times over. For example, you can encourage that group of customers to make a purchase by offering free shipping to places within a 3km radius.

10 eCommerce marketing techniques

Upsell your products

Adding value to each order is a more effective way to increase sales than attracting new customers. Sometimes, buyers don’t choose higher-end products not because they don’t need them, but because they don’t know them.

Make sure they fit their initial needs, and the value difference isn’t too big.

Make use of Instagram

Instagram is one of the fastest-growing apps with lots of support for eCommerce marketing to increase engagement for your posts. The target audience is diverse but still mainly young customers.

Decrease abandoned carts

More than half of the shopping carts are abandoned. That is a sad number. However, if you want your website to stay on the rest of that pie chart, use an email recovery campaign to convince them to return to their carts and complete the transaction.

Launch a Facebook store

Starting a Facebook store is not too complicated, and the density of users using this application is very large. Also, it can be integrated with many eCommerce stores for you to track and manage easily.

Attract more email subscribers

Email marketing has a very low cost but directly generates 24% of revenue for businesses, according to Forrester Research. Nevertheless, whether it’s a newsletter or a promotion, don’t forget to personalize the content you’ll send to your customers to reduce ignorance.

Improve your email campaigns

Moving on, increase it on the following occasions:

• Welcome after a customer completes the order.
• Send promotions and personal gifts.
• Instruct customers on how to register to receive discounts and more.
• Run campaigns on holidays.
• Thank regular customers.
• Suggest customer feedback when an order is canceled.

Send wishlist reminder emails

Similar to the email recovery campaign, the wishlist reminder email will encourage customers to return to the products they intended to buy, helping to minimize their regrets for accidentally missing them.

Make it easy for your customers

In fact, it is easy for customers to ignore a brand if its website design is poor, the information provided is incomplete, or the page load speed is slow. Then the ads on the website will also lose their advantage. Fortunately, eCommerce platforms have a ton of great themes for you to enhance your online store.

Use live chat

Live chat is a smart way for you to increase interaction with customers, thereby improving their experience, especially when customers have complaints that need to be resolved immediately. This is also a way for you to enhance your image in the eyes of users.

Anticipate future sales

Assessing market demand is a way for you to increase your profit compared to the cost of upcoming items. To do that, you can use keyword research, social media trends, or geographic validation, etc.

Some other eCommerce marketing basics

Product recommendations

Occasionally, when you click on a product page to view information about that product, you’ll see at the bottom of the page a string of similar products or items to associate with the product you’re viewing. Those are called product recommendations.

Product social sharing

Encouraging customers to share experiences on social networks is also a way businesses often use to advertise their brands and products.

Product reviews

Most customers will look through product reviews before deciding to buy it. Therefore, sales websites will often have a review section to increase credibility with new customers.

M-Commerce

If you often shop online using a mobile device, then you are a customer of mobile commerce – M-commerce.

F-Commerce

What about F-Commerce? It’s simply a business using Facebook commerce that provides links to its store through posts on the app.

eCommerce marketing examples

In the history of eCommerce marketing, we have seen many eCommerce marketing examples with great results. However, to talk about the outstanding campaign of new entrants, it would be remiss to ignore Dollar Shave Club.

It made great use of video marketing to attract customers for itself. Above all, it understood who its target audience was, what it should provide, and how. It then immediately established the brand identity by offering a comedic and fun video that quickly went viral. As a result, in just 2 days, the brand attracted more than 12,000 customers. The number of views of that video is now over 26 million.

To conclude

There are hundreds of results every time you search for eCommerce marketing definition and its tactics, while the right marketing plan is limited. Through this article, we have gone through a comprehensive answer to the question of what is eCommerce marketing, therefore helping you to develop the appropriate marketing plan for your businesses. This can be a daunting task, however, don’t be discouraged because your eCommerce business only thrives when you are able to increase customer awareness of your brand through eCommerce marketing. If you have any further questions about it, feel free to reach out to us. Magenest’s team of experts is always here to help.

The post What is eCommerce marketing: Definition, Techniques, Goals and Examples appeared first on Magenest - One-Stop Digital Transformation Solution.

In eCommerce, your clients have all the force. They are furnished with dependable item surveys from their companions, the capacity to rapidly analyze costs between online stores, and the chance to cast a ballot with their wallets. 

Their assumptions are high and to give them the motivation to purchase from you, you need to offer them the most ideal web-based shopping experience. Regardless of your point of view, there is just something single that will assist you with doing it right: data. 

This is the reason for the existence of eCommerce Analytics. But what is eCommerce analytics?

Definition of eCommerce analytics

eCommerce Analytics is a term used to describe business activities and techniques to systematically analyze data to improve the business results of companies selling online. This broad definition includes activities such as collecting business requirements, executing analytical programs and projects, distributing and socializing business analytics, and managing the continuity of supply and demand for analytics.

A wide range of individuals and organizations that have close ties to the business with demand for services in eCommerce companies will come from senior leaders, CxO to the leaders of sales, purchasing, planning, marketing, finance, user experience, design, customer service, inventory, storage, implementation, etc.

eCommerce Analysis also involves working with engineering and information technology groups in developing appropriate software and Internet networks. It requires the analytics team to participate and can lead the technical activities necessary to perform or assist the analysis, such as data acquisition, extraction, loading, transformation, administration, and security and privacy protection.

eCommerce Analytics can include understanding and implementing dimension data models, working with databases, processing data, creating and executing queries, defining data flows, joining join data management, acting as a data manager, working with and identifying metadata, and using tools to analyze data, visualize data, and do data science and advanced analysis.

All of these tasks happen in an enterprise organization with its own culture and way of working, in which the analyst team must integrate and learn to support and guide to drive business data information results. Successful analysis often requires reviewing and reorganizing a company structure, including new roles in top management, such as chief analytics, data manager, and research director data rescue.

The importance of eCommerce analytics 

Now that you know what is eCommerce analytics, so why this is an important tool for your online businesses? 

People experience eCommerce with certain goals: to learn more about products by reading product information and reviews, to compare prices and promotions, and to buy products. eCommerce sites that win this zero-sum game are companies that can tie the aforementioned intentions to a product and generate sales.

The top eCommerce companies use data and analytics to compete with each other, and they use a lot of different data to do it. Data is collected and analyzed about who visits an eCommerce website, when they visit, which site they see, and which website or source (from which referral or marketing channel).

Other information about user behavior is also collected, such as user interactions and activity on the page, data related to products viewed, advertisements used, pages visited, view time, page paths and clicks, queries entered in a search, and more, such as order value, product prices, shipping methods used, and more payment messages.

Customer data can be collected or inferred, such as who customers are or where they might be, where they live, what they like, their interests or trends, what they have purchased, other information on demographics and psychology, etc.

All of this data, the people, the workgroups, and the data analysis, as well as the performance assistants, are powerful resources for eCommerce companies to run their businesses. But data must be collected and analyzed efficiently and accurately so that companies using it can create better experiences, make better decisions, drive customer conversion, satisfaction, and keep. customer base, and thereby increase sales, growth, profitability, and business value.

The efficient use of eCommerce and related data requires investment in an analytical value chain, from technology to people, processes, governance, and the necessary changes related to management. That way, it can bring material benefits by investing in analytics and converting more users into customers, providing insights into customer behaviors and trends (insight) to improve their experience.

Profits from investing in eCommerce Analytics can also be received from improving marketing, tracking marketing and advertising costs, and profits. The impact of sales programs can be seen as a result of sales and other financial metrics. Transaction details, product-related metrics, and key performance metrics related to a shopping cart can be understood, evaluated, and targeted. Methods to increase competition with this eCommerce data are perfectly viable if you know how to analyze eCommerce.

Metrics to analyze eCommerce data

To make things basic and understood, we’ll separate the most significant web-based business measurements into 5 areas that cover whole eCommerce materials.

Gather Information

You need to accumulate data for your crowd and make mindfulness that will lead them to your online store. In Google Analytics, you can discover segment data about your guests, similar to age and sex, yet additionally information on their geographic area, interests, and conduct. These bits of knowledge can assist you with making user personas.

However, another way to gather information is by using the RAC model to observe and collect customers’ data from their behavior while they using social media:

Reach — the number of individuals who have seen your email or substance via online media. Here we talk about your endorsers and web-based media devotees, and the most ideal approach to improve this measurement is by standard missions to get more individuals to join or follow you via online media. 

Attractions — the all-out number of times individuals saw your post. In contrast to reach, where we talk about exceptional clients presented to your substance, impressions are consistently higher than reach, as one individual can have various impressions for a solitary piece of substance. 

Commitment — another indispensable measurement is the quantity of devotees and supporters that draw in with your substance. The remunerating sensation of getting preferences and offers is a definitive objective of consistently speaking with buyers across channels.

Acquisition

To make things straightforward and understood, we’ll separate the most significant Internet business measurements into 5 columns that cover the entire client lifecycle. 

Here are a few measurements that you ought to have as a top priority identified with client obtaining: 

Click-through rate (CTR) — the level of clients who click on a particular connection, to the number of complete clients who see an email or web-based media post.

CTR = (Total measured clicks Total number of impressions) 100.

Cost per lead (CPL) — the normal expense of producing new business leads. 

CPL — Total campaign investment Number of leads generated.

Cost per obtaining (CPO) — this measurement goes above and beyond and measures the normal expense of getting a client.

CPO — Total campaign investment Number of purchases or clients.

Conversion

Utilizing the accompanying eCommerce change measurements can help you follow along and advance your web-based shopping experience en-route: 

Sales conversion rate — the level of guests who make a buy on your online store; expanding the traffic to your site will help you arrive at your objective deals. 

Sales conversion rate — Number of conversions Total number of visitors.

Average order value (AOV) — the normal measure of cash spent when a client submits a request on your site.

AOV = Revenue Number of orders.

Cart abandonment rate — the level of customers who add items to the shopping basket however forsake your store prior to finishing the buy.

Cart abandonment rate = 1- (Number of orders completed Number of orders initiated) 100

Retention

Brilliant organizations know the estimation of faithful clients. Having the option to hold clients delivers profits over the long haul. Continuously have as a top priority that getting new clients is much more costly than holding existing ones. Here is a portion of the measurements that can help you measure client maintenance: 

Client lifetime value (CLV) — addresses the aggregate sum of cash a client is relied upon to spend in your business, during their lifetime; one of the principal objectives for each organization is expanding this worth. 

CLV = Customer value Average client lifespan.

Client retention rate vs. churn rate — client degree of consistency addresses the level of clients the organization has held over a given period. Inverse to that, the agitate rate is the level of clients an organization has lost over a particular period.

Client retention rate = ((#of clients at the end of a period – #of new clients during that period) Number of clients at the start of that period) x 100

Client churn rate = 1 – Client retention rate.

Advocacy

Customers that arrive at this stage are undeniably more than normal clients. They are your image diplomats. In addition to the fact that they love your items, on the other hand, they’re informing their loved ones concerning it. This phase of the client’s lifecycle is regularly disregarded, and that is a colossal misstep. Monitoring the measurements from this column and acting likewise is the thing that has the effect between a normal online business and a fruitful one.

Net advertiser score (NAS) — this tool encourages you to measure how willing your clients are to prescribe your items or administrations to other people; these significant experiences will assist you with arranging clients in three gatherings: 

Promoters  — your most faithful clients.

Passives — clients that are happy with your administration however unsettled enough to be your image diplomats. 

Detractors — red flag, miserable clients who are probably not going to purchase from you once more, however, they may even deter others from doing as such. 

Other than this one, measurements like bulletin memberships and the number of members in your devotion programs are additional markers that can help you measure brand promotion. 

Since we’ve covered fundamental online business measurements it’s an ideal opportunity to move to further developed eCommerce Analytics.

Choosing a Model for Your eCommerce Analytics

Typically, an eCommerce company creates its own data model and applies it to the database they have.

Many eCommerce sites use e-commerce platforms, and the data collected and generated from the eCommerce platform may not contain data needed for analysis, or that data may not be sufficient. for in-depth analysis of e-commerce experiences.

But in many cases, eCommerce platforms may provide a limited data model for collecting e-commerce analytics data, and your company will need to add additional data. have origins outside of this platform.

Google Analytics is one of the free SEO tools from Google. It allows you to create detailed statistics about users when visiting a Web page. Google Analytics also collects data about your website’s digital presence. This is what you can get with Google Analytics online business following: 

Study your customer information base: access your clients’ demographic information such as sexual orientation, age, interests, topographical area, gadgets utilized, etc just as get the truck deserting rate and bob rate directly before you. 

Check your client conduct: see which channel drives the most traffic to your online store, how long the guests spend on your site and the number of pages that grab their eye. 

Track and assess your mission execution: use traffic measurements such as visits, skip rate, site hits, etc, and transformations measurements like the number of exchanges, the normal estimation of every exchange, and absolute income from each source to quantify your ROI for both paid and natural missions. 

Break down your rivals: exploit the benchmarking apparatus in the audience report to perceive how neighborhood organizations in your industry perform.

Final Thought

The web-based marketing space is in a steady move as new advances, administrations, and promoting strategies acquire notoriety and become the new norm. Online storekeepers are one of the various sections influenced by these steady advancements. All together for these entrepreneurs to endure and flourish, they should have the option to settle on better choices quicker.

Making a serious client experience implies joining eCommerce Analytics all through the client lifecycle. These bits of knowledge will give guidance to advance purchaser encounters across revelation, securing, change, maintenance, and backing, thus improving your online business performance. 

The post eCommerce Analytics: The Ultimate Guide To Manage Your Online Business With Data appeared first on Magenest - One-Stop Digital Transformation Solution.

Although some educational institutions have used technology solutions for the past years, the importance of digital transformation in education environment has now been realized in most schools and universities during the COVID-19 outbreak. Governments in various countries are seeking to mitigate the immediate effects of closures and promote the continuity of education for everyone.

Many schools provide students with remote learning, although some of them are planning to return to the modern standard and with new technology solutions.

What is digital transformation in education?

Digital Transformation involves improving the core business processes of a company to effectively fulfill customer expectations through data and technology leveraging. In the educational sector, students, faculty, staff and graduates can be the target consumer and both students and professors can benefit from digital transformation in schools.

Digital transformation to enhance student experience may include:

• Enabling students to enter through the mobile app or web application.
• Providing a broad range of choices for online learning.
• Using technology to track the progress of students and enforce intervention protocols.
• Enabling online class organization faculties.

Key areas of digital transformation in education

Use of classroom coaching technologies

After the pandemic, the coaching of classes has been closed in schools, colleges and conventional bricks and mortar institutes. Nearly all institutions have been adapted to digital education approaches. However, the learning findings are also unclear. Now that the outbreak of Covid seems to be under control and schools and colleges gradually start teaching, parents are uncertain that they can send their wards to the institution. This has pushed institutions to accept the digital educational transformation.

Sanitation and thermal screening

it will be mandatory to calculate the temperature of students and teachers. Adequate sanitation and control of health would also gain ground. It is easy to recognize if a student and teacher who is contaminated comes into contact with another person and is taking precautionary actions. Daily health checks in institutions can have secondary benefits. Students’ health is always unaffected and their academic performance is hampered. Possessing health problems promptly helps increase your learning skills.

Contactless attendance

Restaurants use a contactless menu. You can search for a QR code for a menu by using your mobile phones. Institutions may also take advantage of this technology. By scanning their ID cards or using a face recognition device, students can record their attendance. Daily biometric participation would soon be uncontactable.

Social distance control system

AI-based systems have been used in some jurisdictions to monitor public meetings and prevent the virus spread. These technologies can also be used by educational institutions to enforce social distance and to track health standards.

Use of admission technology

The method of admission or registration is usually very time-consuming. To apply for admission and send papers, students must wait in the queue. You must also periodically visit the institution to verify the status of your submission. The admissions team has to review records, verify qualifications, list students, and update them with their application status on the administrative front.

The new age enrollment process would be accessible online for all – parents, students, teachers and administration – as the processes operated up to the pandemic. The organizations can be supported in the following ways through a whole application process:

• Institutions should prevent paperwork in connection with the process of admission.
• Technology will automatically assist in selecting suitable applicants.
• Routine inquiries can be offloaded by an automated response system.
• Institutions will update classes, faculty, students, etc. in real-time.
• Students should not have to wait in queues and waste time for their applications to monitor their status.
• Students may apply simultaneously without visiting the campus at many institutions.

Transforming the EdTech models

For short, EdTech refers to an industry that is used to improve classroom education. It may seem to be a broad term, but EdTech is that, actually. EdTech encompasses the spectrum of products and ideologies for bringing education into the 21st century from interactive whiteboards to online curriculum management systems and advanced tablets.

Think of your own training. It is possible that there were chalkboards, overhead ventures and voluminous books. The chalkboards were replaced by digital whiteboards, the overhead screens with interactive front-of-class showings and the bulky books with digital tablet versions, thanks to the overall digital transformation of the education sector. These EdTech devices promote this technical transition fully. 

Experimentation and feedback

In taking into account the ever-connected status of EdTech, teachers have the tools to experiment infinitely and to provide almost instant feedback.

Plenty of resources

EdTech will never again make teachers think about resource constraints! When the native software of an interactive whiteboard is taken into account with its Internet access, there are virtually endless opportunities.

Automation and efficiency

The reality is that teaching is full of bothersome, but important lateral activities that eventually detract from the objective. This includes classification, participation, communication, and all the educational activities. Teacher’s newly acquired EdTech tools may delegate those administrative distractions. Those who use EdTech devices correctly therefore might find that their teaching experience is much more effective every day.

Life skill development

They are set to live by introducing students, especially the younger, to this technology. In practice, events include literacy and the development of multimedia presentations. There is no better time to study than when brains still grow by considering technology to use a life education.

Transformation in teaching & learning methodologies

Digital transformation in the teaching-learning process will include:

Online learning video integration

Initially, schools took technologies such as Zoom and Google Meet for the conduct of video conferences for classes. In a broth, institutions were present at student attendance and conducting examinations online. But organizations now can integrate their website with these resources and re-establish a seamless lesson experience on a digital basis through overnight technology advances.

Learning from AR/VR

Augmented and virtual reality is growing in education extensively. Enhanced reality is an immersive environment in the physical world where computerized perceptual knowledge improves real-world artifacts. On the other hand, virtual reality is a simulation of a 3D environment that people can interact using VR glasses or headgears. These technologies make subjects like History, Geography, Biology come to life. For instance, Cleveland University clinic trained anatomy and surgery by AR-based 3D human modeling at Case Western Reserve University.

Gamification

Educators will help children retain subjects eidetically by means of a splendid learning strategy. Gamified learning is very common in K12 education and is gradually becoming widespread in the vocational training and testing sectors.

Intellectual exam portals

Universities also face challenges in evaluation and grading. Often, students struggle to pass unfair examinations. Institutions should incorporate webcams into their online exam portals in order to avoid this. It will help you to monitor suspicious activities like opening tabs, chat boxing in the background, picture exchange and more while you take your test.

Learning experience platform

Imagine an LXP as a student’s mental guide. Unlike a learning management system (LMS), which offers a one-way learning roadmap, LXP offers autonomy. For instance, an LMS provides 1,2,3 and so forth in the order. On the other hand, LXP provides curated content according to the speed and preference of the students. An LXP offers the option of curriculum flows rather than a predefined curriculum.

>> Read more: 4 Trends of Digital transformation in hospitality industry

Advantages of digital transformation in education

Tracking of student results

One impact of digital transformation on education is that it provides a more realistic way of monitoring the success of students. In recording the information in the work of students, technology can play an important role that lets teachers and parents track their development. For example, manuals or creative work may be compared at intervals to material that is already digitally recorded, which leads to a clearer understanding of who betters and needs attention.

Improved results with data analytics

Schools may use analytics to monitor and enhance results. The students can better understand what individual children and schools need by reviewing the information gained by the use of technology in the teaching room. The more clearly you can understand how a student missed a term, the easier the course can be taken. Technology will help us diagnose these shortcomings much more easily and reliably than teachers might do in a 30+ classroom.

Cooperative learning

Collaboration is forced by digital learning. Teachers can build and handle groups through learning platforms. Co-authors’ papers and presentations are made easier by collaborative creative environments such as Google Docs, Twiddla, Edmodo, etc. Such interactive instruments are already used in organizations, and why are teach students not competent before joining the staff?

Future-focused curriculums

Schools must teach potential curricula. Robots, artificial intelligence, automation – not sci-fiction films anymore. Overwhelming evidence suggests that the workforce needs are changing and continue to expand much in the future, but the organization is not prepared to completely educate them. It won’t take years to create and upgrade the curriculum changes. More access to appropriate and frequently updated content is available to students. The ability to quickly upgrade and function requires daily access to new material and functionality.

Enhanced synergies between parents and teachers

Research indicates that children do better at school and are much healthier in general when parents participate in the academic success of their children. Automation supplies progress notes and reports to parents electronically and advises them to pay custody fees in due course.

You can also be relaxed regarding the safety of your child because any time you are missing or on your vacation the children are informed and the school bus can still be tracked from anywhere. Imagine if the software would provide an efficient career guide solution by recommending career choices based on calculated metrics, based on student strengths and weaknesses.

Time-saving

Digitalization is a great saver in the world today where time is money. In addition to subway services, many cities have not completely integrated the transport infrastructure. To meet their educational institutions, students must go for hours. 

Digital training is a rescue for students from even the farthest parts of the country in this scenario. This model has been successfully applied across international boundaries by UNISA and GetSmarter. You just need to log into a website or turn to the dish-tv to learn a topic instead of spending long hours on the road.

The challenges of the digital transformation in education

Reticence to change

Actually, almost 70% of those employed in the public sector believe that their digital skills fall behind the private sector. Despite this, several main policymakers reject the next major steps towards digital maturity.

In essence, people prefer to get acquainted with what they do and reject to move out of their comfort zone to lead to slow growth and development. Many in education fear failure and are hesitant to learn new skills or processes if they adjust to new technology, culture or mentality.

Inferior knowledge or skills

An adequate level of trust, expertise and skills is important for driving innovation in the organization. Currently, UK employers are grappling with a growing digital capability deficit to fill 43 percent of STEM vacancies (Science, Technologies, Engineering and Mathematics).

Education institutions must compete to reach a small pool of talent, or follow new approaches for upgrading emerging players in the UX and CX sectors through cloud infrastructure in order to ensure a smooth and efficient digital conversion.

Data silos

In this digitally rich age, numerous measurements provide insights into future learners, internal efficiencies, user experiences and much more from schools, universities, and trainers. In short, it is an invaluable level of detail.

The problem is that these data are smooth, sometimes inaccurate and unreliable, particularly in the education sector. Education leaders should make educated forecasts, integrated business decisions and take new educational measures to understand the most useful and informative data, in order to be able to receive flowing, prompt, accurate and structured data.

Lack of instructions or strategy

One of the key roadblocks to progress is knowing where to proceed with digital transformation in any sector or industry. Because the prospect of mass change can be overwhelming, it can be difficult to understand which path to take or how to build a solid strategy.

System-based compatibility

In the world of today, most companies and organizations depend on systems and infrastructures that are technologically oriented, ensuring a smooth and successful operation every day.

A major problem with digital transformation in education systems is not compliant with modern digital technologies to advance them. This incompatibility means that a current integration system must be upgraded, customized or replaced, which inevitably requires time and resources.

Final words

By digitalizing the experience of learning, both students and teachers may improve their skills in order to create an active educational process. Digital transformation in education can be applied in many respects, from online learning to intelligent schooling, student assessments, customized learning experiences, and online examinations.

The post Digital Transformation in Education: Advantages and Challenges in 2023 appeared first on Magenest - One-Stop Digital Transformation Solution.